Owning Up To Being Competitive

by on 16 March 2016 in Business


Is it only in the female sector of the business world that the ‘abundance’ mentality prevails?

I feel like I’m surrounded by women who trumpet a mentality of ‘abundance’ with a communal call of “there’s plenty for everyone, sit back, relax and let the clients flow through your door”.  But is this really the thinking of a successful business-owner?

I’m well aware our present-day educators are great advocates for the ‘everyone is a winner’ mind-set but will this really prepare our children for the world beyond the school gates.  Isn’t it more realistic to acknowledge that a few of us come out on top, most lie somewhere in the middle and the rest hold up the rear guard.

I think it’s safe to assume most of us are looking to stand out from the crowd, to get ahead of the game so we can have an impact on the world and leave a meaningful legacy.   We all have our unique brand DNA, which in a utopian world would protect us from cheap imitations but in the business world surely we accept there are a finite number of clients and an infinite number of suppliers?

Take for example the burgeoning Sydney café scene. I’m not sure the growth in number of cafes reflects the growth in population, the increased desire to drink coffee or the decreased desire to prepare beverages at home. If you’re a café owner surely you’re looking for the competitive edge rather than relaxing in a thought-bubble of blissful abundance.

 So I’m curious to know whether the ‘abundant’ mentality suppresses the edgy drive needed to win in business. 

Last week I was nothing less than touched and overwhelmed by the texts, emails, phone calls and messages of concern and consternation about the renaming of a ‘competitors’ business to something very similar to my own. It gave me pause to consider my own relationship between being highly competitive and having an ‘abundant’ mentality.

 I have a huge vision and a lot of stuff to do so I find I’m more competitive with myself than my ‘competitors’ but as I was inundated with messages I took time to reflect and decide on whether I needed to make an ‘assault’ on my competitor.

 First, I asked for legal help – yep, I rang one of our She Business global advisors at Baker and McKenzie and spoke to a trademark specialist and got his view of the situation.

Then I rang a PR dynamo Phil Lowe ex PR for Red Balloon and now Chief Ideas Officer at Incredible Communications.

Having listened to my advisors and considered their advice I decided the most valuable and effective course of action was  …. well … NOTHING.

 Everyone I know thinks the renaming of the business was in poor taste.  That’s good enough for me.

I have too many exciting, fabulous, challenging, energising things going on to spend time making up reasons why someone would change their business name to so closely align with mine.  And ultimately any time I dedicate to responding leaves me less time to work on the stuff that actually matters.

She Business is innovating.

No other platform is bringing Australia’s top coaches and mentors to Australian businesswomen at an affordable price on a regular basis.

No other platform is taking women from business growth to investment educated and financially independent.

 So really, what matters most? I like feeling competitive because it brings the best out in me. When I harness my abundant mentality I find myself a little lost but most importantly I love delivering on a vision that matters.