Can you be in Flow and build a Great Business?

by on 29 August 2016 in Business


Over the weekend I watched a couple of comedians on TV, one looked as though he was having a ball and the other looked slick, well-rehearsed but gave me the feeling he wasn’t enjoying the experience.

It reminded me of a Jim Carrey comment “you can fail at what you don’t want, so you may as well take a chance and do what you love”. Sounds awesome but how does that relate to the gritty reality of business.

When you’re running a business the actual doing of ‘what you love’ accounts for very little of your time especially in the early days when you’re doing EVERYTHING! Not only that but there’s so much to learn about all the things you’re not interested in doing, it can be time-consuming and a little disheartening to say the least. At this early stage of the business cycle, you can congratulate yourself for simply keeping your sanity.

Wiser people than I say you must start with the end in mind so in a business context it’s important that you’re able to answer this:

What kind of business do you want?

A lifestyle business
A sole practitioner practice
A deliberately small business
A scaleable one – and I’m not just talking mega online scalability

Each has consequences and each, perhaps with the exception of the lifestyle business, requires you to love aspects of the business that you don’t necessarily enjoy. So it’s worthwhile embracing this wholeheartedly or at least accept it as a necessary process on your path to success.

I had the honour of emceeing a gala dinner last week for the launch of The Dangerous Dance, a documentary being made by the talented Claire and Brendon Stretch from FilmStretch.




I loved every minute of it, I had a sense of joy so deep it took my breath away and on the back of that I’ve decided to increase the amount of time I spend on stage (no surprise).  I could clearly see that I’m a narrator rather than an emcee and that I have a special skill in bringing an event together and I want to do more of this in the world.




Why is this relevant? If I’m going to do as I plan – make it account for 30% of my revenue generating activities – it still requires all the elements of a business strategy. I will still need a marketing strategy, a financial strategy, operations etc. So, again I have to love business. I have to be engaged in the attributes of what makes a good business or perhaps even a great business (good book to read from Jim Collins, From Good to Great)

We can all choose to ignore this but in doing so we limit our chances of success. So come with me and enjoy the journey, learn to love being in flow in the business of being in business.