How to Make Your Business Blog Less Boring

by on 09 May 2017 in Members Blog


Guest post by Wendy Coombes, BriteKite

This article first appeared here.

You want to attract more quality visitors to your website and the experts keep telling you to start blogging. Problem is, your industry or product is mundane or even downright boring.

Surely nobody is going to be interested in reading about boring topics? Wrong!

At any time of the day or night, someone is searching for answers to business issues and services or products that you provide. Relevant and helpful information is never boring to those searching for answers and solutions.

So if your blog is not attracting the readership you want, here are 8 simple and affordable ways you can make your blog less boring.

1. Tell a Story

Don’t just list facts or spout opinions. Draw your audience into what you’re saying. Accentuate it with practical examples they’ll relate to, using the traditional elements of good storytelling.

Your reader is the protagonist. They have a problem that needs to be solved, or obstacles in the way of their goal. They ultimately find a solution by doing something related to your brand or field.

2. Find Your Audience’s Passion

The best way to engage your audience is to write about what’s of interest to them. What are the people in your target audience Googling with regard to your field? What are they discussing on message boards and social media? What questions do people keep asking that you can answer? In short, what do they care about? Base blog posts around these topics.

3. Display Your Own Passion

People will relate to your posts and your brand much better if you let them see you as human, rather than as a faceless organisation. Why do you care about the topics that you’re writing about? What do you think about the latest news and developments in your field? Showing your audience you care about something will help them see why they should care about it.

4. Have a Hook

After clicking on your blog, you have between three and five seconds to show the reader why it’s worth their time. Start with a compelling headline, followed by a brief teaser of what they can expect from this post. Place an interesting picture next to it that will catch their eye.

5. Include videos, photos, and other graphics

A picture is worth a thousand words, so use them throughout your post. Illustrate a particular statistic with a chart or graph. Embed a video that relates to what you’re saying. Break the text into manageable chunks and add relevant, high quality photos and videos as it makes sense to do so.

6. Keep It Short and Sweet

Long, unbroken blocks of text can be intimidating. Most people will just skim a blog first to see if there’s anything worthwhile. Keep your paragraphs short and to the point, and break it up into sections with subheadings that grab your reader and tell them what to expect from this section. Numbered or bulleted lists are also very helpful in this regard.

7. Mix up the blog content

No one wants to read the same type of posts day in and day out. Possible blog content can include tutorials, interviews, numbered lists, industry resources, reviews, and opinion pieces. If you aren’t sure what type of content appeals to your target audience, ask them directly. Soliciting responses via social media or email campaigns can be a great way to brainstorm new content that resonates with your readers.

8. Keep promotion to a minimum

Don’t fill your blog posts with reasons why your brand is so great. As a general rule, people don’t like being advertised or marketed to. If you have a well designed website, this information is readily available online, for anyone who’s interested.

The job of your blog is to get the reader interested enough to pursue that information. A call to action at the end of the blog post directing the reader to more content relevant to the topic of your post is an excellent way of converting visitors into leads for your business.

Are you overwhelmed after reviewing all of these new business blogging strategies?

Keep in mind that you don’t have to overhaul your entire blog at once. Prioritise areas of need and then build from there as you can.

So start blogging and attract more of the right prospects to your website.