Kristy Smith -

Forum Leaders

Kristy Smith

Outsourcing Consultant

Kristy Smith is the founder of Virtual Elves, and has worked with many businesses helping them to develop the strategies, methods and tools for effective outsourcing. She shows them how, with outsourcing, they can scale, grow and be profitable. She is known for her ability to see how businesses can operate in a more efficient way, and for walking business owners through the process. She uses her own business growth, mistakes and lessons learnt to give hands-on practical strategies that can be implemented immediately.

Proudest Achievement:

Growing my team from only myself and 2 clients in 2009 to over 40 clients and a team of 28 in 2017.


To be happy and fulfilled in all aspects of my life.


To grow Virtual Elves into a multi-million dollar business that maintains its culture and core values of freedom, integrity and care for its clients and team alike.

Love Most about She Business:

She Business is a safe place where you can be supported, speak the truth and work with like-minded women who are on the same business growth path as you.

Something most people don’t know about me:

I have a very creative side to me! I once started 3 hobby businesses:

1. A wedding invitation and accessories business
2. A hand-made embellished singlets and onesie business
3. And finally I created a prototype design for an organic cotton kid’s all-in-one roll up sleeping mat

Guiding Business Belief:

Your playing small does not serve the world.
Marianne Williamson

FORUM Leaders

At the heart of She Business, these wonderful women are the true connectors in our community, welcoming new members, facilitating our forums and inner circles and keeping connections and accountability alive.