I’m Robin Powis. I work with men and women who seek a strong sense of style they totally own. I founded Defining Style in 2016 to empower today’s leaders to reflect their authentic self with confidence and panache.
I walk the talk, I’m an expert in my field and I have a great passion for fashion and style. Renowned as engaging and insightful, I look beyond the facade to challenge my clients to reach their full potential. I’m focused on changing people’s lives to achieve greater confidence, whoever they are. I believe in attention to detail, honesty and practical advice.
Proudest personal achievement – My two children and five grandchildren
Proudest business achievement – I’m one of five internationally Certified Image Professionals in Australia (AICI CIP).
Business purpose – I believe women should be in positions of power and influence. I’m passionate about working with female leaders to transform their image and ultimately change their lives. My mission is to empower as many women as I can to ultimate success and to achieve gender balance in decision-making roles.
I love to be with a community of women who empower and support each other always. To be with a diverse group of women who all have one thing in common: to be the best they can be and to encourage others to do the same.
To have a culture that encourages commitment, accountability and gratitude.
I have a diverse background from working on a prawn trawler in the Gulf of Carpentaria to operating my first business, a kindergarten in Northern New South Wales. I am resilient, strong and resourceful, raising two children on my own and returning to university as a mature-aged student.
“Nothing is impossible, the word itself says ‘I’m possible!”
– Audrey Hepburn
At the heart of She Business, these wonderful women are the true connectors in our community, welcoming new members, facilitating our forums and inner circles and keeping connections and accountability alive.